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Your website is crucial to staying visible to potential customers looking for your business. If it’s not optimized,how do you expect them to find you? Your customers will most likely go to your competitors. It doesn’t have to be that way,though.

Learn how to optimize your website to get more leads and maintain your leverage over the competition. Lead generation in Hong Kong experts recommend the following:

1. Improve loading speed

The attention span of today’s search users has shortened. You only have a few seconds or so to get their attention. If your website doesn’t load fast,expect your visitors to leave and go to other websites. Pay attention to your website’s loading speed and fix errors that affect its overall performance. The faster your website loads,the more customers will stay on your site and transact with your business.

2. Write content for the audience

Visitors go to your website to find information. If they don’t see the information they need,you’ll lose them to the competition. Part of Google’s best practices is to build for the user,and this includes writing content that caters to the audience’s intent and needs. Update your content every once in a while. Use relevant target keywords for your pages. Doing these help in improving your website’s rankings while driving more leads to your business.

3. Add lead magnets

One way to ramp up your leads is by having content offers or lead magnets on the site. A lead magnet allows you to get the contact information of customers in exchange for a download – an ebook,a product guide,or a white paper. This allows you to provide immediate value to your customers.

Optimize your site for lead generation,and you’ll soon find your business getting more customers. Start with the tips above and see how your website can get more business later on.

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There’s been an ongoing trend in the digital industry. Many digital strategists are seeing a gradual shift on online searches. What’s even more is search engines are also noticing the change on visitor trends in the recent years. As compared to before,it is right to claim that mobile is steadily dominating the online searches. This is in fact the very reason why Google also rolled out the mobile-first update,hence,the appearance of mobile SEO. However,with all that’s going on,many are still unsure on how they must go on about this.

While mobile has made quite an impression to users and search engines,you probably have questions as to why you have to do it. To answer that,here’s a list of reasons why you need mobile SEO courses hong Kong. 

Most Users Are Mobile Users

It is said that almost 70% of searches are coming from mobile. As smartphones continue to takeover,it only makes sense that businesses must take advantage of this growing market. The most effective way to do that is to ensure that your business website is optimized for mobile search. To reach out to this audience,you have to work on improving the mobile experience of these users. Since they often look for something easy to navigate and short loading speed,you have to make sure that your site is all agreeable to these conditions.

It Can Help Increase Profit

A website which follows the mobile first design is likely to perform better as compared to those that aren’t. Traffic-wise mobile responsive sites provide more revenue to businesses. There are studies showing how a 30% to 50% increase on visitors. Of the 10 % to 15% of that number converts into sales. This only shows the impact of these devices to consumers who have buying intention.

In most digital strategy training in Hong Kong,they’ve also incorporated mobile SEO as part of the program. Since it is becoming an important aspect of the industry,they’ve started merging this branch to the lessons they’re offering online.

Gets You on Top of the Ranking

As with Google’s mobile first update,it only proves the power of mobile on search engine results. This is not the first update they’ve launched related to mobile,but it is the most convincing of them all. With a highly responsive website,it’ll give you a better edge on the competition. This is because Google seems to favor sites that have fully optimized mobile sites. If you opt to not follow that standard,you might receive manual actions in return. These penalties may include not allowing your site to appear on any pages of SERPs. If that isn’t enough convince you to go mobile,you’ll have to expect for the worst.

Promotes Growth & Brand Recognition

Following the mobile first standard can boost up your brand’s identity in so many levels. Aside from increase on awareness,it may foster loyalty among existing customers. Since you’ve managed to please these people,they are likely to go back again whenever they require your services or goods. Because of this,you can almost ensure the steady flow of profit coming it. If the site continues to perform,you can expect greater opportunities to expand and grow even further. In other words,you can undoubtedly connect it to the future and success of your company.

With mobile users continuously dominating the online searches,it only makes sense to have your business adapt to this change. One good way to do that is to optimize your site for the sake of these audiences. It might be intimidating to do so,but with the right team and people to work with,all your efforts will pay off. So be sure you start sorting through your mobile SEO courses in Hong Kong to cope up with the highly evolving market of digital marketing.

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Candles have evolved from being a simple light source to being a home essential. They are a lot more than sticks of wax, as they are now used in many ways and for various applications. In fact, they are considered as a staple thing in traditional and even in modern homes. Here is a closer look to the many uses of candles at home.

As decors

Candles have this warm and unique appeal that makes them excellent home decorations. They come in different sizes, shapes, and colors. Many homeowners use them as table centerpieces during special occasions and as traditional holiday decorations. Some simply display them with other home accents and glass-based decors like vases, bottles, and jars.

As home fragrances

Aside from the warm and welcoming little flame on top of it, lighted candles can also make your home a lot homelier when they are scented. Scented candles can serve as a home perfume and may help get rid of nasty odors. They come in different fragrances ranging from relaxing herbs and spices to attractive woodsy and floral tones. If you have guests coming in for dinner, it is wise to burn a scented candle or two earlier to let the fragrance welcome them.

As mood setters

Candles can also help create a good ambience at home. If you are having a simple intimate dinner for two, for instance, white candles can make the table a lot more romantic. If you wish to pamper yourself with some nice and warm dip at the tub, light a fragrant candle and place it next to a glass of your favorite wine. If you want to have some quiet time for meditation, the flame and scent of a candle can help you focus better.

Candles are truly wonderful home accents, home fragrance, and mood setters. This is why it pays to have some in your house just in case you need them. Whether it’s the common long and slender white ones or the more luxurious Astier de Villatte candles, lighting up one can spark some good changes.

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