By 2020 it has become clear that business survival depends on your online presence. On average, today’s customers spend a staggering 6 hours and 42 minutes online daily. They expect your brand to have a website and social media accounts before buying your products. Most of the customers will research your product before committing. The rest depends on your online presence.

Internet marketing can help you grow a strong digital footprint. Professional internet marketing services will increase your brand awareness and revenue-generating opportunities. To find out more, read our list of the 5 fundamental elements of a professional digital strategy:

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Professional Internet Marketing

1. Web Design – Web design provides the foundation of any internet marketing strategy. Your websites are the online storefront of your brand. Getting a clean and engaging web design is the first step. Once you have a fully optimized webpage you can start leveraging it with other online marketing strategies. Make sure to invest in professional, mobile-optimized web design. This will be the base of your SEO, PPC, and social media marketing campaigns.

1. Organic Traffic – People are searching for information in multiple ways. The most popular method is using search engines. Your digital strategy needs to include organic lead generation. This can be addressed by adjusting your site’s search engine optimization. The aim is to get your website at the top of search results for specific keywords.

1. Mobile Optimization – Purchasing online on mobile devices is becoming increasingly popular. So is pre-buy research. With mobile traffic becoming so significant, your digital strategy has to include mobile optimization. Mobile-friendly web design is important for your site’s SEO as well. User-experience is an element that plays many roles in digital marketing. By optimizing your site for mobile devices, your bounce rate will decrease. The aim here is to encourage visitors to spend a longer time on your page.

1. Content Marketing – Content is arguably the most important driving force in your digital strategy. Content is also a crucial element for your site’s ranking. Content marketing is one of the best inbound marketing efforts. It is an efficient tool for lead generation. Regardless of what type of content you choose to create, make it relevant and valuable. Find the best platform for your audience and boost your inbound lead generation.

1. Social Media Marketing – A professional internet marketing strategy must leverage the benefits of social media. Social media marketing is a proven way to increase your online presence. It provides a solid platform to distribute valuable content about your brand. It also encourages customers to engage with your brand and vice versa. It can also lead to new monetization opportunities.

These are the 5 fundamental elements of a professional internet marketing campaign. Some marketers argue that email marketing is also a must as a marketing model. Email marketing is one of the most cost-efficient marketing models with a high ROI. Research shows that over 65% of consumers tend to make a purchase thanks to a professional email campaign. The reason we didn’t include this in our top 5 is because of its application to small businesses.

Businesses with a limited following or no online presence have difficulty building an email list from the get-go. This is because they have no traffic to convert into subscribers. It might be worth having a professional website with a few thousand monthly visitors first. After all, Email marketing is a strong strategy only if you implement it at the right time.